Posted by Jaz |
Squidoo traffic is great traffic, there is no denying this fact. Squidoo is almost on a first name basis with Google. They may have had a small falling out not too long ago. Today, they are friends again and all is just fine.
So, you have a desire to get Squidoo involved with promoting your website. This is a great idea, but a few things need to be considered first. There are many Squidoo lenses that are in the top rankings at Google, but they had a plan and you will need one too.
These are a few easy steps to get things going in the right direction.
1. Go over to Squidoo and take a good look at some of their more popular lenses. Duplicating the success of others is a very good approach. From here, you can get a good foundation for what it is going to take for you to create a successful lens for yourself. Try to find your competition. Find a few hot lenses that fall into the same category group that you are going to promote. These are the lenses you want to really look over.
2. The name of your lens will mean a lot. Don’t just pull some name out of thin air. Find all of those hot keywords that you will be using to shoot for a number one position with the search engine. Do some brainstorming on what your Squidoo lens’ name will be by using some of those target keywords in the name. When you do this, your lens’ URL will have the hot keywords you targeted. This will get you a higher ranking in Google.
3. Make sure that all the content that will be connected with your Squidoo lens is relevant and optimized. You can actually use anything you may have already written yourself, just as long as this relates to the topic of our lens.
4. Get all of your graphics and multi-media files in order. Take a look at your hot competitions efforts, then notice what they are using for graphics, videos and audio files. This will give you a better idea on what you will need to make your lens soar.
5. Before launching your lens, take a good look at everything. Have a few friends look things over, too. You need honest opinions about this before publishing your unique lens. This is the time to make sure all of your tees are crossed and eyes are dotted. You do want this lens to look and be professional before you publish it.
6. Put an opt-in form in your lens. You probably have one at your website too, but now you can begin using your Squidoo lens to start list building for you, too!
7. Create links back to your website from your lens. Create links that have an anchor text, using your keywords. Google loves back-links. The more of these back-links that you use, the higher your lens can rank over at Google.
Squidoo is free and easy once you get the hang of how the lens concept works. By creating a good lens, you will be adding more power to your entire operation. Many people have several different Squidoo lenses making good money and so can you!
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I am an active Squidooer and agree totally with your post. The key is too keep
your Lens updated. My rating is up and down. When I get lazy and don’t
bother to update or tweak my Lens, the ratings will refect that.
Gord
A good article that especially worked in reminding me that squidoo exists. I often end up on a lens when doing a google search, but i also forget that I can make my own lens.
Good tips, I think the a big point should be ‘And really ask yourself if you are providing GREAT, wonderful, powerful, useful information - if you’re not then you are just wasting your time’.
I guess why I haven’t done one yet is I want it to be very powerful with lots of great information - which takes time to compile.
That’s right Gordon and Robin. When it comes to marketing online, consistency is the most important. That’s why always must sure you plan out your marketing activities and execute it. It’s that simple.
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squidoo is rocking.