Building Trust With Your List

Posted by Jaz
April 25, 2008

52-Building Trust With Your List So, you already have your squeeze page up and tweaked, by now. Everything is in place and you are ready to run with it. But, you are not quite there yet. The last thing that you need to do is get your list building system operational. This is not very difficult to do.

Ensure that your autoresponder is loaded with four messages. Also be sure that the autoresponder you are using houses, verifies and is communicating with everyone on your list, before you become fully operational. You do not want any slip-ups, because you are a professional.

Yes, as mentioned above; you want the autoresponder to be loaded with four messages. The first message is the greeting. Hey! Thanks for joining my emailing! Here is the first 5 tips that you asked for! I am sure you will find them all invaluable to you, etc.

At the end of this first message, give them something more than they asked for. Some more tips, or simply more info about the topic. Before closing on this message, give your subscribers a P.S.. Something like, If you have not a copy of my (fill in the blank, with what you are selling), this will certainly help you out! Immediately go to TinyURL.com, get a link to put in the blank space for your subscribers, before sending off the message. This way, your list members can click on the url, then buy your product, if they want too.

Usually, it’s a good idea to send them right back to the first page, you sent them to, that is the Thank You page, your subscribers were first directed to opt-in at. Now, your subscribers have a chance to look over that promotional page of yours that you have set up.

On this page that you sent your subscribers to look over, are at least four products that you are affiliated with, that you have tested. These are your marketing products, that you want the subscribers to look at more closely. You are not really promoting these to your list yet, they are only looking at them. If they buy, then; so be it!

Ensure that all of the products that you promote are ethical and not hype products. The Internet is loaded with affiliate programs that are scams and shams. You do not really want to be associated with crap products. You want your list to be able to trust your better judgment. If they smell scam, your list will unsubscribe, or send your emails into their junk folders.

If you have any investment in what you are marketing, you will have tried out your products that you are marketing. There is no way around this. You cannot expect anyone on your list to purchase products that you are not familiar with. At best, this is a small investment for you, in the long run.

Back to the four messages. Your next three messages that are loaded into the autoresponder, will be about your other three products. If you are not creatively inclined to write promotional messages, you can usually find some articles that have already been written about your product at a article content site, that you can use, or check with the company you are affiliate with. Send them off an email, telling them what you are looking for. They should point you in the right direction for promo copy of their products, you can use.

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