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What Is MLM Prospecting?

Jaz

Posted by Jaz
September 29, 2008

126-What is MLM prospectingDo you know what is MLM prospecting? If you don’t know what MLM prospecting is then allow me to enlighten you.

MLM prospecting is a prospecting technique that uses a series of traffic generation methods to acquire leads for your network marketing business, and then using different sales techniques in your sales funnel to get them to become an your network marketing product consumer or a business building downline.

However, I’ve observed that there are many people out there who are not conducting MLM prospecting correctly. Let me share with you based on my experience.

Traditionally, people used to approach their friends and relatives and get them to buy their products or join their downline. Once they have run out of friends and relatives to prospect, they start prospecting strangers using cold calling and buying leads. The biggest problem with this type of prospecting is that it doesn’t work and you are only annoying your prospect (not to mention giving the network marketing industry a very, very bad name).

When you look for strangers by buying leads, you will not know how good those leads are. The quality could be very bad. These leads could be outdated and you might be calling someone who has a very negative experience with a previous network marketing company.

That is not all, you are also annoying people by calling them up through cold calling because they don’t give a hoot who you are and they will most likely not entertain your call. At the end of the day, you will waste a lot of money and your time using this type of MLM prospecting.

If you want to conduct effective MLM prospecting, you must be prepared to find targeted leads. That means people who are truly interested in network marketing – people who are looking for opportunities. People who are already open minded about network marketing or network marketers who are looking to switch to another company are people who are good prospects for MLM prospecting.

There are also many other ways that I use for MLM prospecting – co registration leads, search engine optimization, blogging, pod casting, submitting articles, building a mailing list and many other online tools are all very useful methods for MLM prospecting. The most important thing you must do is collect lots and lots of leads from your prospecting efforts so that you will not run out of fuel for your network marketing business. At the end of the day, it is about how badly you want success.

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1 Comment so far
  1. Alun Maxwell September 8, 2009 5:46 am

    You’re right on the money, Jaz. The main problem with not fully automating our mlm prospecting is that we never have enough leads to work with . That negatively affects our ‘posture’ when we do speak to leads. (And yes, we DO have to speak to them eventually!). You also make a good point about the target being existing networkers and not ‘ bizopp seekers’. That’s why building a subscriber list is so important, because we can promote paid and free business-building products and tips to networkers who may never join our actual opportunity. Those subscribers become our ‘hot market’. Buying leads, I agree, is not the way forward.

    Great blog, Jaz.

    Alun