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Getting More Traffic to Your Network Marketing Blog: Pay per Click Part 5

Jaz

Posted by Jaz
August 11, 2007

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Okay, in the previous post, we discussed one of the first methods for determining how much you should spend per click in your pay-per-click campaign. The second factor that comes into play when deciding how much you can afford per click is figuring how many people you need to get to your site before getting a sign up. This is an essential step in determining your pay per click budget.

If you have no idea what is the conversion rate of your program, ask your upline sponsor or contact your corporate headquarters to get this information. In this example though, let’s say that your program is converting at a 1% rate. That means that for every 100 people that visit your website, you get 1 of them to join your mlm program. Now, we will use these two pieces of information to set up the pay-per-click campaign for your network marketing program.

In the previous post, we have determined that the lifetime value of each new sign up is $240. Now divide that figure by the 100 visitors in this example, and you arrive at $2.40 per visitor. If you are using the squeeze page that we have discussed in previous posts, then you will need to determine how many people actually opt-in to your autoresponder once they reach your squeeze page.

So if for every 7 visitors to your squeeze page, 1 opts in to your autoresponder, you have to figure this into your pay-per-click equation also. So simply take the $2.40 above and divide it by the 7 seven visitors and you arrive at $.34. This means that your maximum per-per-click should be $.34 to break even. And that is how you figure out how to set your pay per click.

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  1. » Getting More Traffic to Your Network Marketing Blog: Pay per Click Part 5 August 29, 2007 11:54 am

    […] you can afford per click is figuring how many people you need to get to your site before […]Read More… [Source: […]