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Free Traffic Series - Article Marketing

Jaz

Posted by Jaz
February 16, 2009

183 - 119 - Free Traffic Series - Article Marketing - MonWhat Is Article Marketing

Article marketing is one of the easiest ways to get massive, targeted traffic from each business’ respective industries by writing and posting a short article from 250 to 700 words and directing traffic using a link called a bio box.

Why Article Marketing Works

In article marketing, it has become very popular of late due to the amount of information shared and circulated around the Internet using social media, user generated content and web 2.0 circulation.

People from all over the world are sharing content and valuable information to feed information or food for the search engines and for viral marketing/publishing power.

In other words, you are writing related topic, targeted articles for a market who is already warmed up to the products offered and your role is to ‘ride’ on the wave and position yourself or your affiliate links to the existing market.

The viral marketing power is also very strong because people who love to read your article can republish your content on their own site – thus giving you additional exposure for your bio box and more backlinks, especially from people you have never met and they could (potentially) have a high page rank linking back to your blog.

Another good thing about article marketing is that you do not need to spend so much time writing one – it is not like you are writing an entire E-book, only a few hundred words would do and you can re-submit the same article to over a dozen directories to amplify the effect.

How To Setup Your Article Marketing Campaign

Here are a couple of tips that you can use for your article marketing campaign.

- Always make sure you have a very good title… one that is not only SEO optimized, but convey a very good message to your readers.

It is not enough to write good articles, but you must be creative and very clear about conveying an instant connection with your people, otherwise, like a person who judges a book by its cover; you will not get many readers to read your quality article.

- Use proper keywords for your article because if you do choose the right keywords, your article will be lost in space when no one can find it.

- Keep your articles short, long articles seldom get read because people don’t have all the time in the world. The best is around 350-550 words.

- Always put your article in the most targeted category as you can. If you are posting an article about lead generation for network marketing housewives, then find the deepest category, don’t just dump them in ‘business/marketing’… go for marketing > network marketing > lead generation > etc…

- Tune and tweak your author bio box because you want as many people to click on them as you can. Entice curiosity because it is the best way.

You should also put in your keyword as the anchor text. Instead of just putting in your website url, you should hyperlink your keyword.

Here’s an example:

=========================
Jaz Lai is an Online Internet Network Marketing Specialist. If you want to succeed in network marketing, download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access: http://www.HowToNetworkMarketing.com
=========================

See how I hyperlink my keywords to my squeeze page. This should give you some SEO juice and help you to rank well in the search engine.

When writing your article, try to tweak around and see what works, remember, the smallest tweaks always yield the biggest result.

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4 Comments so far
  1. Fred - Article Marketing February 16, 2009 5:02 pm

    Great Tips Jaz!

    People tend to underestimate the kind of traffic they can get from well placed and well structured articles. I hope your readers take your advice as what you mention works for me as well.

  2. Shawn February 17, 2009 6:30 am

    Thanks for the heads up again Jaz. Like always, great info. I need to enquire and hope you can confirm. I understand that many gurus are saying that we need to send out different sets of articles and we cannot send the same identical article to all the directories, as google will ignore articles with the same words and keywords. Each article sent out to the directories by an Internet Marketer has to be different an unique. I was also told that ezinearticles.com will ignore articles with affiliate URLs. It has to be a proper website URL.

  3. kenol torchon February 19, 2009 3:40 pm

    I’am a beginer as an affiliate and would like you to help me in the easier way step by step to put my link where many people can click on it and buy.

  4. Kurt Henninger February 21, 2009 8:44 pm

    You are sooooo right about article marketing. The focus needs to be on quality articles, and if those get picked up by article magazines, then your information and your name can go “viral” as you pointed out.

    Kurt