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Pay Per Click - A Wise Choice To Grow Your Network Marketing Business?

Posted by Jaz | February 11, 2008 .

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19 - Pay Per Click Traffic Generation A Wise Choice To Grow Your Network Marketing BusinessIf you have some finances to put aside and grow your network marketing program you will enjoy using the pay per click program for advertisers. While you can use YPN, and FairAdsNetworks for your campaigns we want to discuss the Google Adwords program simply because of the easy tutorials they provide and we believe they will be of great help to you. Some of you may be asking, “What exactly is pay per click?”


Pay per click is a type of advertising you can use with search engines where you can pick keywords (categories) and each time a search is made your linked website will appear. Depending on how much you want to pay for each keyword will depend on how high your website goes on the results page of the keywords that have been chosen. With that being said, this is why we picked Google Adwords to explain.

Not only because of popularity, but also because everyone new to Adwords needs to understand how the system works to the best of their abilities so the money invested is used wisely. Before we get started explaining everything keep in mind that pay per click advertising is better served for selling products and services within a MLM company, and not for recruiting people into your business. Why you ask? Because people looking for a new business are going to roam around to several different companies which means your company is not a necessity, and in the end wasting money on worthless clicks.

The first thing above anything else is to do a substantial amount of testing. Two major points you are going to keep looking into is traffic and conversion rate. The higher the conversion rate the better you are doing with your business and whatever keywords you happen to be using stick with them because they are working. Also it will allow you to test your squeeze page that most likely where everyone will be sent. If not they should be because you will want to “squeeze” in as many subscription signups as possible.

One thing you will have to think about while growing your network marketing program with pay per click is the bottom line. If it costs you $100 to get visitors to websites and you are only netting half that amount in sales one of two things to look over. One is your losing money which is obvious and the second is maybe you should take a look at your squeeze page and see if you can come up with a more enticing first impression. Either way something isn’t working so you’ll have to test each area the PPC keywords, and your advertisement itself.

These are just a few things to look into when using a pay per click strategy for growing your network. It definitely will work, you just need to keep in mind it may be a little trial and error process in the beginning. Strike that, it will be a lot of T & E, but using Google Adwords will allow you to watch video tutorials which can help you along the way. Then decide on what is best for you and your network marketing program.

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