Posted by Jaz Lai |
If you go to Amazon, you can now search for CONTENTS of the books, not just the title and the price. This function itself is costing Amazon millions of dollars every year and huge efforts to set it up. But why do they bother?
Well, providing content is now the ‘new form of marketing’.
How did Amazon get so big and profitable? By not interrupting people with their advertisement. By providing REAL content. By INTERACTING with people.
Providing real content and interacting with people is far more powerful than interrupting people with your advertisement.
I was looking through my conversion chart for the past 2 months and one place that rank high in marketing and increasing my downline is this blog that you are reading now.
Creating this blog is my form of INTERACTING with my prospects as I provide REAL informations that works.
And when my prospects optin to my list (on the right panel), the chances of them joining my network marketing business is very high (around 10% conversion). Higher than most form of marketing that I do.
If you don’t like to blog, here’s another way you can do it.
Create a good value step by step report for your network marketing prospects. I have a very detailed 10 steps plan in one of my prospecting lead capture page. When my prospects download the report and go through it, they will find that the steps are pretty simple and easy.
Most of the time, your prospects or network marketing leads will be confused on where and how to start.
But once they go through your report and they can imagine themselves following the steps, there is a high chance they will join your business (Remember to put your sign up link at the front and end of the report).
Before you start your marketing campaign, spend a few minutes brain storming how you can interact and provide your prospects with real content.
This is my sure fire way of getting guaranteed downline in your network marketing business.
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Hi Jaz,
good thoughts in this article, thanks for this great blog, I like it very much.