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What REALLY Converts MLM Leads into Downline Members? (Part 2)

Jaz

Posted by Jaz
July 13, 2007

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MLM Squeeze pageSo, you have your ’squeeze page’ in place and it is funneling your leads into your autoresponder. However, though this system is powerful, your free report and autoresponder messages must be just as powerful or even more powerful in order to convert your mlm leads in members of your downline.

The free report that your mlm prospects sign up for when they opt-in to your autoresponder system must be of high value and highly informative. Your report should explain all of the features and benefits of joining your network marketing program, and it should also focus on the fact that your new recruit will have all the resources and support that they need to succeed in the business.

Be sure that your company’s products and compensation plan are clearly outlined in the report. And remember, testimonials go a long way in helping to convert your mlm leads. Also, if possible, harness the power of online video to give your report even more persuasion power. Paying attention to these details in your report will help to boost your conversion rate considerably.

After your mlm prospects have received the free report, do not forget that they are in your autoresponder system. This is very important, as research shows that it takes a potential customer an average of seven times of seeing an ad before he makes a decision to purchase. This means that your autoresponder messages must continually market your network marketing program to your mlm leads.

One of the most effective tactics to converting your leads is using the fear of loss. In addition to marketing your program via your autoresponder system, there should also be a type of feedback system in place that alerts your prospects every time someone joins your network marketing program. In this way, prospects fear that they are losing out on income by not joining. They learn that there are negative consequences when they do not take action.

As this series continues, we will discuss other aspects of using your network marketing blog to help convert your mlm leads into downline members. So be sure to check back here often…

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3 Comments so far
  1. PlugIM.com July 13, 2007 5:36 am

    What REALLY Converts MLM Leads into Downline Members? (Part 2)…

    One of the most effective tactics to converting your leads is using the fear of loss. In addition to marketing your program via your autoresponder system, there should also be a type of feedback system in place……

  2. Anonymous July 13, 2007 5:38 am

    What REALLY Converts MLM Leads into Downline Members? (Part 2)…

    One of the most effective tactics to converting your leads is using the fear of loss. In addition to marketing your program via your autoresponder system, there should also be a type of feedback system in place……

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