Posted by Jaz |
What Is Video Marketing
Video marketing is the process of using videos to market your Internet marketing products and it offers an alternative to using white copy or the written word to drive traffic and convert sales.
Why Video Marketing Works
Have you heard of this interesting phrase called Internet killed the video star? (An ironic depiction of video killed the radio star…) It is a portrayal of the MTV generation shifting to You Tube, because people can download whatever they want to watch (or any music video) instead of tuning in to MTV for their music.
Let’s take a look at the power of You Tube. Out of the millions and millions of webpages and websites on the Internet, YouTube is ranked #2 in terms of traffic and hits as told by Alexa. Do you know what this means? It tells you that video is extremely engaging and addictive medium that people want! This will allow you to cash in on the trend by asking yourself this very important question:
“How can I bring boatloads of targeted online traffic to my site?”.
This is a sign – a sign that shows the rise of video marketing and how by using videos, you will be able to dominate many niche markets on the Internet.
How To Setup Your Video Marketing Campaign
In order to setup your video marketing campaign successfully, you must do the following:
(1) Record your video using Camtasia or any webcam. You don’t need to use your face or your reading voice – sometimes, you can use powerpoint slides and other times, you can outsource it to someone else – preferably someone with an American accent.
(2) Make sure you record a short video as opposed to a long video because people would rather get straight to the point due to time constraints.
(3) Use a good title to attract the attention of your reader – preferably one that is SEO optimized or a keyword that someone is searching for.
(4) Submit your videos to the following sites – as many as possible.
Are is a list of sites you can register for an account and upload the same video to all these sites immediately.
YouTube – This is the most important site of them all
DailyMotion
MetaCafe
Revver
LiveVideo
Break.com
Google Video
Yahoo Video
Above all, make sure you contribute quality content because it is the best way to attract others to your website.
If you need monthly video content that you can brand as your own, check this out. I find this pretty useful for me.
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Thank you for sharing. Ya, I am learning to do video marketing as well. Cheers.