I Am Only Interested In Qualified Leads

Posted by Jaz
October 20, 2008

135-I Am Only Interested In Qualified Leads Do you know what are the differences between qualified leads and unqualified leads are? If your upline in network marketing is telling you to go out there and approach EVERYBODY because ‘everybody’ is your prospect then I think your upline is probably still operating his network marketing business in the Stone Age.

Times have changed, my friend… and we are living in the 21st century now where Google reigns and information can be easily obtained from Wikipedia! Gone are the days of approaching everybody because if you go out there and look for unqualified leads, you are just wasting your time. It is like selling bibles (as a salesman) to Muslims – you are not going after your TARGET market.

If you have heard this word – ‘Target Market’ for the first time, I don’t blame you because this word is seldom taught in most network marketing circles. Allow me to enlighten you by sharing with you a little history of good marketing.

In network marketing, you must operate it just like any other business which means selling your product or your opportunity to people who are most likely looking for it. It is very important because you must learn a way to sheave out the unqualified leads from your ‘list’ so that you can get better results and save on marketing costs.

An example of an unqualified lead is a person who is too comfortable with their work to bother looking for another opportunity. It is no point pestering that person to join your network because his time hasn’t come yet! (He might think about your opportunity a few months or a few years down the line when he is sick and tired of being in the rat race but that is something in the future…)

In network marketing, a qualified lead is someone who:

- Needs to use your product badly or has expressed interest in using your product
- Is looking for an opportunity to change their life financially or time-wise
- Someone who is already exposed to network marketing and is looking for a capable upline leader (that’s you)

You can learn to use the Internet to sheave out qualified and unqualified prospects. By using autoresponders and lead capture pages, you can easily get people into your sales funnel and let your newsletters do the work as you build relationships with them. Once they are ‘ripe like a fruit’, it’s harvest time for you when you pitch your opportunity to them at the end of the day.

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