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Increase Your Recruitment By Refining Your Network Marketing System

Jaz

Posted by Jaz
July 7, 2008

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94-Increase Your Recruitment By Refining Your Network Marketing SystemOver the last decade, network marketing has been seen as a scam or a shady industry that preys on the weak and gullible. This isn’t a reflection of our industry, but it is sometimes a reflection of the people in leadership. The system works, but we have to work to transform popular opinion about our livelihood.

One of the things that has harmed our industry is how some leaders focused only on the profit, and not on the team building. They kept their eyes on the cash and ignored the needs of others, harming their downlines in the process. They signed up representatives under false pretenses, under the need to make a few quick dollars.

Remember: people don’t care how smart you are unless you care for them, as well. If you want to build a solid downline for your business, you need to work on a system that will help your downline duplicate itself. Nagging your downline to make hundreds of cold calls simply won’t work. You might have that drive, but your downline has no interest in doing something so uncomfortable.

If you are planning on setting up a network marketing business system, be ready to test your plan out until you are confident that it will work for everyone. You don’t know what will and will not work until you try it for yourself.

Every person in your downline is your business partner, not your employee. You should be their mentor and their cheerleader, helping them success as they are your sales directors. We all have our place in this system.

Once you figure out the strong points for each of your business partners, you will know what they will and will not be good at. Some people are great at one on one conversation, while others are fantastic at the online component of your promotion plan. Some love to be in the spotlight, so give them the stage time so they can shine. Just make sure to motivate others so they can excel in their own ways.

Once you have figured out the best techniques for training your downline, don’t just stop helping them out. Spend your energy refining your online presence, your blogs and your article writing. Share helpful books and seminars with your downline, and give them the time and attention they need.

Always remember that there is no “I” in team. A team is strong because it works together, as a group. Be a team leader and your business group will succeed for years to come.

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4 Comments so far
  1. Frank Osterloh July 7, 2008 7:59 am

    Hi,

    I am entirely with you. I would want to add 2 points and a little more , if you don’t mind.

    1) Yes you will have to mentor your folks and you can propose ways that helped yourself big time. Nevertheless, it is them who will have to pick up on it and try themselves. What worked for you may not work for them.

    I personally made the experience that only those who are willing to walk the extra mile (remember, there is no traffic jam along the extra mile) are still with me and lead their business as well as mine. And that brings me to my second point…

    2) True duplication is not only about making it easy for your folks to grow their downline. It is as much about them being able to reliably and profitably lead their own business and mine.

    The tasks you are busy with change over time as you progress. And at each step you will learn and start to teach what you have just learned. That goes from starting your business, generating sales and then leads, to recruiting and the management and leading of your business.

    And at each step you will have made your changes and experiences. And it is those who discover influences and trends, who evaluate them and react to them, and it is those who are innovative and willing to go new ways and share their new won knowledge - it is those who are real leaders.

    That is quality. And if you are honest you actually need to grow only 5 to 10 such high quality leaders in your direct downline. And you will need to mentor them doing the same. That is true duplication and it makes your business stable, reliable and safe to deal with.

    I agree, the more the better. But, careful here: Greed - a facet of selfishness - often makes us falling for the quantity game and prevents us from achieving what we really want - a stable and attractive business that reliably generates a good and growing income. Let’s keep it real with no false hopes.

    For a good income, 5 to 10 quality leaders in your downline is already enough - and it’s hard enough a piece of work.

    Quantity counts nothing when quality is missing. Do you agree?

    Best Greetings
    Frank Osterloh
    http://Network-Marketing-Internet-Business-Tips.com

  2. Jaz Lai July 7, 2008 9:13 am

    Well said Frank. U are a true leader indeed. Totally agree with your point.

  3. Rod Nichols July 8, 2008 9:58 pm

    Hi Jaz,

    Great comments. I’ve been involved in the network marketing industry since 1979 and have definitely seen the good, the bad, and the ugly. Fortunately, I’ve also seen many rags to riches stories and lives radically changed by this great industry.

    Your comments about caring for your downline are right on. Too many network marketers focus all their attention on recruiting and forget to help their downline become successful. That’s one of the reasons why historically 98% of those joining a network marketing company never make a full-time income. I learned this lesson from a top income earner. When I asked him how to make a million dollars in network marketing, he said, “go out to make a million friends and the money will follow.” I did just that and am now living the dream.

    Another key reason is lack of a simple, easy to use marketing system that attracts people genuinely interested in network marketing and produces quick income. Those are the three inherent problems in just about every network marketing business - time, money, and leads.

    The new attraction marketing systems are good attempts to eliminate these problems, but I find that they are not enough to build a solid, full-time residual income. The real key is to talk with top income earners to discover what they have done to build their massive networks. Here you will find what I call the closely guarded secrets of the top income earners. Over the last two years I’ve interviewed hundreds of top income earners and the results were shocking! They were doing a few simple things that the other 98%ers weren’t doing.

    One of those was what I call relational marketing. Instead of approaching their friends and family members with their business or products, they would ask a series of questions having to do with life - family, work, fun, and money. Each question was designed to uncover pain areas in their lives. Once they had 2 or 3 pain areas (i.e. not enough time for the kids, dead end job, no money for vacations, no retirement plan, etc.) they could then present their business as a solution. The difference in response was amazing. That is a highly effective way to build a network marketing business and one that has been used through the years by the top income earners, but avoided by those who are failing.

    I like the attraction marketing systems, but feel that they need more “old school training” included. A balanced marketing program is the best - one that successfully melds the old with the new.

    Have an awesome day!

    Rod Nichols
    Author and Co-Creator of The 2 Percent Plan
    www.the2percentplan.com/plus
    Best Selling Author of The Twelve Power Secrets for Network Marketing Success
    www.RodNichols.com

  4. Jaz Lai July 9, 2008 6:18 am

    Well said Rod.

    From my experience, relational marketing has the highest closing ratio in network marketing. But it also require a lot of training to be able to do it well.

    For online prospecting, most people will be able to do it once they follow the steps but as you said, it’s perfect if we can have both. I totally agree with you.