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The Steps To Creating A Successful Network Marketing Blog

Jaz

Posted by Jaz
July 11, 2008

96-The Steps To Creating A Successful Network Marketing BlogIn the last article we talked about the quick and easy way to set up your first blog. Now that your blog is up and running, we will discuss how to structure your content – and most importantly how to make money from it.

First you need to drive traffic to your blog. This is essential. But what are the best ways to do this? Your answer lies in SEO (or Search Engine Optimization). PPC or pay per click is also a great way to get traffic but you will need to have a way to track your costs or there is no way to tell how effective it is. There is more on this below.

First let’s look at blogging. Blogs and SEO are inseparable. Normal websites take a while to get high ranking in the search engine. On the other hand, it is easy to get blog to rank well in the search engines, but also very quick to be dropped. Since we need to make kick start our mlm traffic, it is always better to get traffic fast and show some results rather than worry about long term ranking.

Here is a tip to achieve this:

Visit http://www.freekeywords.wordtracker.com or https://adwords.google.com/select/KeywordToolExternal

Type in a keyword of your choice – it could be any keyword that helps with network marketing lead generation: Forever Living, Xango, Amway, Herbalife or simply network marketing tips. Look for keywords with a high search count and blog about that!

Include the keywords in your blog post title and 2 or 3 in the body text and this will start picking up search engine traffic. Make sure you target long tail keywords as well (examples of long tail keywords are: ‘driving traffic for network marketing’ and ‘network marketing for moms’). Remember, lots of long tail keywords will get you more combined traffic compared to the main page of a blog.

Next, you need to select a theme for your blog that is suitable for your network marketing business. The best way to go about it is to choose a theme color that matches your network marketing company’s main website. This will give it a matching feel and gives the site credibility – it also makes the readers the think it is an authority site.

You can also get traffic from Google AdWords. Although pay per click is quite expensive, you can get a rough idea how well the traffic responds to your offers if you have a lead capture page set up on your blog. As long as you get about 200 clicks, you can gauge the conversion or opt-in rate for your blog and can tweak from there.

The last thing you need to do is find a few ways to monetize your blog.

Here are the best 3 ways to monetize:

(1) Sell your own information product at the front end. You can write a twenty page report (or outsource it at http://www.elance.com) that shares information on your network marketing company’s product. Use it as a tool to build relationships and sell it inexpensively at $7 or $10 for cash flow. This will also brands you as an authority.

(2) Promote network marketing affiliate programs such as http://www.HowNetworkMarketingWorks.com or http://www.MagneticSponsoring.com

These programs provide really good conversions (in other words, a very high chance to close sales for you) and allow you to strengthen your rapport with all your prospects.

(3) Promote your network marketing opportunity on the front end as well. With good information sites you will have targeted visitors. Make sure your company has an affiliate link or page that will allow your customers to access the purchase screen easily.

Blogging is the 21st century way to build your network marketing business. In an age where practically everyone you meet is a distributor of a network marketing company, you have to learn to differentiate yourself by using personalized techniques.

You can also listen to this article by clicking the “Play” button below >>

 
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5 Comments so far
  1. Frazier Scott July 11, 2008 2:03 pm

    Jaz, Great tips on getting traffic to a blog. The keyword trackers are essential in finding the top keyword searches. A lot of people just assume a keyword is strong but never research it to validate their assumption. Consistency in posting good content to your blog is also a must in SEO.

  2. Kurt Henninger July 12, 2008 5:56 am

    I would definately recommend making sure you get sufficient traffic to your blog and then figure out the monetization piece.

    Getting traffic to your blog is probably the hardest part, but once you get that figured out, monetize and take it to the bank.

    Great stuff Jaz.

    Kurt Henninger

  3. Khairul July 18, 2008 11:00 am

    Hi Jaz,

    I’ve been browzing through your informative blog just of late and it has been quite an eye opener for me. What brought me to you was that I found a link on an e-book entitled ‘The 7 great lies of MLM’ on Facebook. Well, I’ve read that and it was very enlightening. I was totally in accord with that particular author. Old school tactics like cold calling, approaching your warm market,hard selling your opportunity and etc doesn’t bode well for the network marketing industry of the 21st century. Well, i was totally immersed in the concept taught by Ann Sieg and feel empowered to act upon it. Therefore, i began searching for network marketing reps that have applied similar concepts to that of Ann Sieg but much closer to home, that is, preferably Malaysia or within the South East Asia region. As a result, I found YOU. Well, i couldn’t find anyone using “The Renegade Network Marketer” system within Malaysia or South East Asia for that matter ;p

    Well, as for my question, Is Magnetic Marketing that you are associated with an MLM company or are you attached to a locally based MLM company that has a major presence in South East Asia & you are just using the Internet as means to find qualified prospects to enroll in your network marketing organization? I couldn’t find any indication to suggest that Magnetic Marketing is an MLM company…

    Wow, that was a mouthful ;) I apologize for my lengthy and seemingly out-of-place comment but I truly appreciate if you could give me heads up.I’m trying to find people who are actively involved in different MLM companies & are using the Internet as means to market their opportunity. Ultimately, I would like to learn from them and apply the same tactics to my business.

    P.S. English is not my main language

    Yours Truly,

    Khairul Anwar

  4. Jaz Lai July 19, 2008 7:27 am

    Hi Khairul,

    I am not associated with Magnetic Sponsoring or Ann Sieg’s companies. I am just one of their affiliate promoting their product. They are also not a MLM companies.

    I am with a US based company call Success University and we are starting to grow a huge base in South East Asia. As you know Asia is booming so this is the perfect time to kick start your business here.

    Internet is a mean for me to attract prospects and get them to commit on their own. Since I started using internet to do prospecting, I have not done a single cold call or do any presentation at all.

    If you want to generate thousands of members within a short time, this is the way to go.

    By the way, my English is worse than yours but this is not going to stop us.
    It’s the passion that counts.

    Let’s DO it!

  5. Free MLM Leads Chasing You! August 31, 2008 6:23 am

    Awsome Article! I use the same strategies with youtube and get 200-300 leads weekly free I love it!