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Writing To Only One Person

Jaz

Posted by Jaz
March 19, 2009

One of the biggest mistakes I see most people make in their email marketing efforts is the problem of mass mailing >>


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3 Comments so far
  1. Bo Tipton March 19, 2009 8:59 am

    Jaz you are so right. If I feel like someone is writing to me personally I will read closer what they have written. Even when the email came through a safelist and I know it was written for a large audience if I feel that connection to the writer I am more likely to read it and act.

    Back when I was teaching English at a University that was one of the basic steps to writing anything. Know your audience and write to them. Not the group but the individuals in the audience.

    I make a living proofreading marketing materials for customers especially customers that English is not their first language. The most common mistake is not knowing your audience. Switching back and forth between we, I, a singular you and a plural you all in one sales letter.

    It is the same as giving a speech in front of a large group. If you stand at the front of the group and look out over the heads of the people you will lose the attention of the audience. If you pick out different people in the group and make eye contact with them you will have their attention. Even though they are part of the group they feel like you are speaking to them and will pay close attention.

    Thanks
    Bo Tipton
    The Ornery Marketer

  2. Jaz Lai March 22, 2009 8:42 am

    Well said Bo. Nice tips

  3. Bob Marconi March 28, 2009 8:22 pm

    I agree about writing to one person. Put yourself in that persons place and think about what a face-to-face conversation might be like.