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Permission Marketing Review

Posted by Jaz Lai
August 8, 2007

Permission marketingI finished reading this book “Permission Marketing by Seth Godin” last month and I am amazed by his simple idea of getting permission to sell to your prospect.

Big companies are really lousy at communicating with their customers and most of their advertisements are in the form of ‘Interrupt Marketing’. Seth mentioned that with the raise of the internet, no longer do you need to ‘interrupt’ your customers’ attention in order to purchase your product.

Make full use of the internet to gain your customer’s trust and confidence in you. The best and most effective way to sell products is by establishing a personal relationship with your customer.

In chapter 10, there are a lot of case studies where companies use ‘Permission Marketing’ to increase their sales and profit. It will be a good learning experience for you to understand how each company apply this strategy into their marketing plan.

Here’s all the chapters inside this NY Best Seller:

ONE: The Markething Crisis That Money Won’t Solve
TWO: Permission Marketing - The Way to Make Advertising Work Again
THREE:The Evolution of Mass Advertising
FOUR:Getting Started - Focus on Share of Customer, Not Market Share
FIVE:How Frequency Builds Trust and Permission Facilitates Frequency
SIX:The Five Levels of Permission
SEVEN:Working with Permission as a Commodity
EIGHT:Everything You Know About Marketing on the Web Is Wrong!
NINE:Permission Marketing in the Context
TEN:Case Studies
ELEVEN: How to Evaluate a Permission Marketing Program
TWELVE: The Permission FAQ

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  1. » Permission Marketing Review August 29, 2007 11:54 am

    [...] are in the form of ‘Interrupt Marketing’. Seth mentioned that with the raise […]Read More… [Source: [...]